We use the Digital Publishing Suite from Adobe to develop our iOS and Android apps for both private and public distribution.
Creative Reboot began working with Smith & Nephew to implement the Adobe DPS to launch its new sales force selling tool as a tablet app, SNAPP.
SNAPP was created from both existing print materials and new digital assets to serve as a platform for surgeon conversations on techniques, technology, and information on the extensive Smith & Nephew product lines.
The launch of the digital publication gives Smith & Nephew a new and innovative way to interact with its customers by providing a memorable app experience.
Smith & Nephew has armed their sales reps with iPads. Sales teams now have integrated, customer-facing information in one tablet app, such as white papers, product information, and surgery videos, reducing the cumbersome materials associated with the sales cycle. At the end of the sales meeting, the sales person can also order patient brochures and other materials for the surgeon from the tablet, streamlining the sales process. The sales person can even share parts of the app with the physician, either on his tablet or desktop.
Creative Reboot is small design group that specializes in bridging the gap between creativity and technology.